Michelin uses a jolly character seemingly constructed of coiled feces, and Goodyear has a big fat blimp. Tire advertising sucks except for Pirelli, whose entire sales model is based on elitism and naked supermodels. Which makes perfect sense, because when we think of rubber spheres bolted to your vehicle, we think of snobbery and the pert breasts of a gangly 20-year-old from a remote town in Brazil. After the cut, we have a sneak peek of the 2010 Pirelli calendar, featuring that dude from Bush’s incredibly hot bastard child Daisy Lowe, and a great shot of Miranda Kerr topless. It’s the most effective use of overalls with one strap down since the Funky Bunch!
Top row, L-R: Daisy Lowe and Catherine McNeil, Georgina Stojiljkovic and a sloth, Marloes Horst
Bottom row, L-R: Miranda Kerr, Rosie Huntington-Whitely
